Arts OC to offer discounted tickets through new partnership
Arts Orange County and Goldstar, a leading membership-based web retailer of half-price entertainment tickets, have announced a new partnership.
Arts Orange County, the region's nonprofit arts council, is now offering half-price tickets to area arts, entertainment and sporting events on its website, SparkOC.com. Visitors to the site may click on a link, which leads to event listings and discounted tickets on Goldstar.
A substantial portion of the service fees for Goldstar tickets purchased through SparkOC.com will go toward Arts Orange County to support programs and services for artists and local arts organizations.
"Arts organizations are always looking for ways to encourage people to try something new," said Richard Stein, executive director of Arts Orange County. "This gives us an opportunity to promote the discount ticket opportunities more directly for our specific constituency."
Arts Orange County is joining other nonprofit organizations that have partnered with Goldstar, including Alliance for Audience in Phoenix, Theater Bay Area in San Francisco, and Arts Council Silicon Valley.
Arts OC did initiate a discount ticket marketplace on SparkOC.com when the website started in 2008. However, that didn't exactly take off and was costly to operate, Stein said. So that program was suspended in 2009, and the SparkOC.com website then featured a link to Goldstar in an "affiliate program," Stein said.
The current partnership is a more direct effort to provide Goldstar's discounted tickets to Orange County audiences. For instance, visitors may purchase discounted tickets to Teatro ZinZanni's Magical Circus Dinner Theater at the Segerstrom Center for the Arts; Cirque du Soleil at the Dolby Theatre in Hollywood or the Long Beach Convention Center; and "The Rocky Horror Show" musical at the Empire Theatre in Santa Ana.
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