Atwater Summer favorites
OC favorites with Atwater's Scott Madison
Atwater top spots to eat and Drink in OC:
Top 5 OC restaurants:
- Anjin (Sushi) 3033 Bristol St., Costa Mesa, CA, 92626 (714) 979-6700
- Sushi-Sho (Sushi) 2263 Fairview Rd., Costa Mesa, CA, 92627 (949) 645-5502
- Bear Flag (fish and tacos) 407 31st St., Newport Beach, CA, 92663 949-673-FISH (3470)
-Spaghetti Factory (obvious) 2110 Newport Blvd., Newport Beach, CA, 92663 (949) 675-8654
-Al Capucinno (best bagels and coffee pre and post surf) 4547 W. Coast Hwy., Newport Beach, CA, 92663 (949) 650-1993
OC after hours spots?
A typical friday night starts at Newport Beach Brew Co, 2920 Newport Blvd., Newport Beach, CA, 92663 (949) 675-8449
Then Cassidy's 2607 Newport Blvd., Newport Beach, CA, 92663
Then the Alley 4501 W. Coast Hwy., Newport Beach, CA, 92663 (949) 646-9126
Where to buy Atwater?
- Jacks in HB
- Surfside NB
- Froghouse in NB
Usual OC surf spots?
- 52 -56 st NB
- Wedge (when it's on)
- Secret CDM / Newport spots
Who to watch out for on Atwater team in OC?
- Spencer Pirdy charging the wedge
- Max McilWee in San Clemente
- Matt Gorman in Hawaii
- Kapu Ping in Hawaii
- Sage Hulls
A little background on the brand:
Spides: Atwater is "So Cal beach lifestyle," or City-Surf. We try to create a style that you can wear to work and also wear out at night. We put subtle details and hidden details in each piece to make it unique. Everything is premium but with a casual and urban surf appeal.
What's in the current line?
Spides: We like to stick to the classics but with our own personal tweaks. With the recession right now, we have basically stuck to classic designs, but with a bright color change or some other twist to give the customer a reason to buy it. Most people don't need a ton of shirts in one color, so we're offering some options and some cool twists to classic fits and patterns. We're inspired by vintage designs of the 60's, 70's, 80's, 90's and today and we spend a fair amount of time checking out thrift stores.
The 80's vibe has been pretty popular lately, but we would rather not chase trends. It's almost impossible to chase a look or trend, as soon as you have something in mind, then design it and send to the manufacturer, the trend might have already come and gone. Then you become another follower of the trend rather than being unique. We just do our own thing and go with what feels right.
A little background info from Atwater:
Atwater represents the freshest face of modern surf apparel. Created by native California design veterans Dean Bradley and Scott Madison, Atwater’s aim is true…. to give profound respect to the beach culture and heritage of Southern California.
