Cheesecake Factory launches first-ever Happy Hour
Cheesecake Factory is making an ambitious, but perhaps long overdue effort, to attract bar foodies.
The casual dining chain is launching its first-ever Happy Hour program with discounted cocktails and a spread of 15 full-size appetizers for nearly half-price.
Some restaurants in Orange County will be the first in the chain to debut the Happy Hour menu, which starts today in Anaheim and Newport Beach.
*The Cheesecake Factory locations in Huntington Beach and Mission Viejo will start the Happy Hour Thursday (Feb. 25) and restaurants in Irvine and Brea will roll out the bar menu March 4, according to company representatives.
The Happy Hour menu will be offered from 4 to 6 p.m. Monday through Friday.
The company said other regions will debut the bar menu in “five waves” over the next few weeks. The roll out should be complete at most restaurants by March 18.
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The menu lowdown: The menu will offer $5 specialty cocktails (Mojito, Long Island Iced Tea, Margarita, J.W.’s Pink Lemonade and Cosmopolitan); $5 select well drinks; $5 select wines by the glass. Beer offerings vary by locations. For example, Anaheim, Huntington Beach, Mission Viejo, Irvine and Brea restaurants will offer $4 draft beer, while the Cheesecake Factory in Newport Beach will offer $3 bottle beer.
As for the food, the following full-size appetizers, which normally cost anywhere from$7.50 to$10.95, will be offered for $5: roadside sliders, hot spinach and cheese dip, avocado eggrolls, fried macaroni and cheese, Sweet Corn, tamale-cakes, fire-roasted fresh artichoke, Vietnamese shrimp summer roll, made-to-order guacamole, Tex-Mex eggrolls, fried calamari, factory nachos, buffalo blasts, Southern fried chicken sliders, chicken pot stickers and crispy crab wontons.
The news comes as Cheesecake Factory named Michael E. Jannini as its new president this week. Last week, the Southern California-base chain known for its big portions reported a $13,000 fourth-quarter net loss.
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