Get drunk with indulgence at Drybar
You can order a Mai Tai, Cosmopolitan, Manhattan, even Straight Up – however you pick your “poison,” Drybar serves it your way. Wipe up some of that drool because this bar is meant to serve your hair.
In 2010, Alli Webb founded Drybar with her brother and former Yahoo! Brand Marketing VP of ten years Michael Landau around a simple idea: No cuts. No color. Just blowouts for $35. Before this, Alli had her mobile business called Straight-at-Home that provided blowouts in the privacy and comfort of her clients’ homes. Popularity and demand became too overwhelming for her one-woman show so she decided to start Drybar to satisfy her clients’ needs to have that feel-good sensation after getting their hair styled by another set of hands.
With 15 years of professional hair styling under her belt, Alli is considered as Drybar’s blow dry maven, but she also ensures that all the stylists at every location is a pro too. Alli does this by working closely with every one of her stylists.
Two years have passed since the first Drybar opened in Brentwood, Los Angeles. There are now 12 locations spread throughout the nation in California, Texas, Georgia and New York. Out of the 12 locations, Orange County has its very own Drybar at Fashion Island in Newport Beach.
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So what makes Drybar different from other “blow dry bars?” Besides the non-variable pricing regardless of the hair’s length or thickness, Drybar is big on customer service. Drybar gets it; people are always on the go – that’s why an average blowout service (wash included) is about 45 minutes. Clients can enjoy the featured chick flick on flat screen TVs while charging their smartphones with the station’s built-in chargers.
Drybar is a self-proclaimed “anti-salon” without the typical chemical-induced salon smell. Alli believes that clients should have fun at Drybar as they would in a real bar. The menu is a cocktail menu of hairstyles such as the Manhattan (sleek and smooth), Southern Comfort (lots of volume), Cosmopolitan (loads of loose curls), Straight Up (Drybar’s simple and straight signature blowout), and the Shirley Temple (cute curls for mini-me clients ten and under). According to Alli, OC’s most popular blowout is the Mai Tai, which is messy and beachy.
In keeping with the bar theme, Drybar also offers add-ons such as Hair Shots that rejuvenate dry, weak or colored hair, Floaters, which are 10-minute scalp massages, and UpTinis, also known as updo’s. Even the blowout gift certificates are designed to look like drink coasters with cheeky phrases like “LUCKY B#!CH” and “SOMEONE LOVES YOU.”
For additional information, please visit http://thedrybar.com
