How stores mess with your mind
Want some insight into how stores use psychology to encourage you to spend money?
Most people know that stores will offer a low price–sometimes even a loss leader–to get you in the door, and then point out flaws with the goal of selling you a higher-priced model.
But an alternate sales theory is to hit you with the highest priced item the minute you walk in.
Then, under this theory, retailers actually downsell you, and show you the lower-priced offerings in all ranges. Apparently people then typically buy something in the middle–but spend more than if they were offered the lowest priced item at first.
Without any advanced psychology training, I would guess this is because the mid-priced items seem like a bargain compared to the top-of-the-line offering, so customers then perceive it as a good buy.
What do you think?
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