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PHOTO BY ANGEL CASTILLO
A few friends stop by for a quick picture at the Workshop grand opening party at the Active Ride Shop in Santa Monica
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The Workshop Grand Opening at Active Ride Shop

Active Ride Shop just unveiled The Workshop at the Santa Monica store location. 

Active Ride Shop and SEW Creative built a 200 square foot installation out of re-purposed palette wood and other found materials from CraigsList that showcased the story of emerging non-profits and social enterprise:

The installation invites the shopper to actively participate in using their hands and their voice to create positive change.

Here are a few words from Active:

Active Ride Shop has a mission to change the US Retail Market by igniting positive change within The Workshop, a multidimensional in-store environment that invites shoppers to play a dynamic role in positively shaping the lives of individuals in local communities and developing communities around the world.

While the broader initiative, Work & Progress exists to advance the cause-related visions of both Active’s partners and communities, The Workshop will actually be a physical installation space created to engage, educate, equip and empower consumer experience.

Active Ride Shop President Esmail Mawjee commented: “The Workshop is a multidimensional environment within a larger Active retail setting that we hope will deeply enrich every shopper’s experience. Our vision is to provide a clear pathway for positive impact through a collective action on a local and global scale and we hope this will create a culture that other retailers will catch on to and will elevate emerging non-profits and their missions’. “

About Falling Whistles:

The Falling Whistles campaign launched with a simple response - make their weapon your voice and be a whistleblower for peace in Congo. Read the story and buy the whistle. Proceeds go to rehabilitate and advocate for war-affected children. Share their story and speak up for them.

About The Krochet Kids:

Each day, a group of women in Northern Uganda gather in a simple brick hut to begin work. Their tools are small, just a hook and some yarn, yet the end product is something much more meaningful than a style accessory. The crocheted products these women are making have a far reaching impact. They provide immediate stability for their families, share about the realities of poverty, and their sale promotes the development of their community.

The Krochet Program was born out of our love for crocheting and our desire to make a difference. Currently, there are ten Ugandan women who are crocheting hats and enjoying a newfound livelihood. This new opportunity is supplemented with other educational training to help them sustain and provide for their families both now and in the years to come.

About OBEY:

By Purchasing products from OBEY, you help support the Obey Awareness program.  They launched the program to help educate and generate funds for the various causes they are involved in; Artists for Peace and Justic in Haiti, Adopt-A-Pet and Hope Campaign to help empower individuals in Darfur Sudan.  All profits generated from the sale of the Awareness products completly support those causes

About TOMS:

TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One. Using the purchasing power of individuals to benefit the greater good is what we're all about. The TOMS One for One business model transforms our customers into benefactors, which allows us to grow a truly sustainable business rather than depending on fundraising for support.


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