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Surf forecast site launches online store

THE ORANGE COUNTY REGISTER

Huntington Beach-based surf forecast site Solspot announced this week that they will be launching an online store, with the intent of helping local surf shops with sales and exposure.

Solspot launched about two years ago when forecaster Adam Wright teamed up with surfer and website creator Jens Rasmussen, with their main draw coming from live HD cams and stories about local surfers and companies.

The idea to launch the online store came from a large amount of requests for Solspot T-shirts – but the company didn't want to take business away from local surf shops, which they feel online stores do.

"We look at online stores as surf shop killers. As we move into an ever more digital world the surf shop has struggled to keep pace. Maybe it's because they are living paycheck to paycheck, or maybe it's because they are just old school. Whatever the case may be surf shops is a dying breed," says CMO and partner Aron North.

So instead of competing with local shops, the crew at Solspot figured out a way to help them out.

Every month the site will feature one surf shop on the online store, telling the shop's story, its place in surfing culture and info about the people who run it. Solspot will then feature the T-shirt on the online store, with 100 percent of sales going back to the surf shop. And Solspot will tack on 1 percent of their shirt sales to go to that shop, an idea that promotes their idea of contributing 101 percent to local surf shops.

Their first surf shop collaboration will be with 17th Street Surf Shop, owned by Bud Llamas. The online store launches Jan. 1

If you are a local shop and want to be featured, email Aron@Solspot.com

Contact the writer: lconnelly@ocregister.com


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